BMW Gallery of Norwood

Norwood, September 7, 2011: Gallery Automotive Group today announced that first baseman, Adrian Gonzalez has signed on to endorse the Gallery Automotive Group brand and its five dealerships, BMW Gallery of Norwood, BMW Gallery of Norwell, Mazda Gallery, Volkswagen Gallery, and Honda Gallery.

Plans call for Gonzalez to be featured in Gallery's radio commercials with their current spokesperson Kristin Pascucci. Gonzalez will also be featured in signage, point of sale materials and within digital marketing efforts. Radio is scheduled to begin airing on Wednesday, September 14^th.

"Adrian Gonzalez embodies the idea of exceeding expectations every time he rips the ball or makes a big play in the field. His reputation as a family man, an exceptional athlete and an all-around great guy make him someone that we are thrilled to align with" explains Kevin Misanko, Director of Sales and Operations. "Our goal is to exceed our customers' expectations each and every time they walk through the doors just like Adrian exceeds expectation every time he steps onto the field."

Dana Panepinto, Director of Sports Sales for WEEI and Red Sox Radio facilitated the deal with Gonzalez's agent, John Boggs of JBA Sports. Panepinto explained "Gallery Automotive Group has been a great client/partner for many years. Gonzalez, arguably the best player in the league, exceeds expectations every day and is a natural embodiment of the message that Gallery is trying to get out into the market."

Gonzalez, who is extremely selective regarding the brands that he aligns with explains, "I'm excited to work with Gallery Automotive Group. I had a great experience when I got my BMW and am looking forward to helping promote the group."