There you have it! Something you might have never, in your wildest dreams, thought you'd see: BMW and Hyundai sharing real estate in a headline. But, believe us when we tell you, it's for a very good cause, namely bringing you the most advanced in-car connectivity possible.
There are two primary reason BMW Gallery of Norwood expects the alliance to work. First, BMW and Hyundai do not compete in the same segment; therefore, the German automaker doesn't have to worry about Hyundai getting all up in their grille, and vice versa. Second, both automakers have previously proven their willingness to take large strides to keep drivers connected to the world from their car.
To further amplify their efforts, BMW and Hyundai are bringing on a few global tech firms to inform their design: Broadcom, NXP, Freescale and Harman. Together, this dynamic team of six comprises Special Interest Group (SIG).
The ultimate shared ambition of SIG is to promote wide-scale adoption of Ethernet-based, in-car connectivity technology to the point that it becomes an industry standard. This includes designing criteria the entire auto industry can use and developing applications to support network migration. In addition to addressing mandates for optimizing safety, driver and passenger comfort and infotainment, BMW, as well as the other members of SIG, will strive to mitigate network complexity and cabling costs.
The insight BMW brings to the table is, of course, their first-hand experience using Ethernet capability. The luxury automaker has been designing vehicles supporting this technology for approximately three years, now. When complete, the new, more cohesive technology is expected to bring a new breed of uncomplicated advanced telematics and safety to both BMW and Hyundai drivers.
Curious to learn more about how this newly forged alliance plays out? Stay tuned. BMW Gallery of Norwood, located at 918 Providence Highway, Norwood, MA 02062, is dedicated to keeping you informed.